The Big Moo : Stop Trying to Be Perfect and St...

Seiten: 208, Gebundene Ausgabe, Portfolio Hardcover

How do you create a big moo-an insight so astounding that people can´t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world´s best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world´s smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful bo

"How do you create a big moo-an insight so astounding that people can, t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world, s best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world, s smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful...