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United colors of Benetton - A company of colors and controversies
The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benettons position in the industry, and its repu
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9.99 €*
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The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising
Seminar paper aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Note: B-68, University of Canterbury (Department of Mass Communication and Journalism), Veranstaltung: COMS 406 Advertising and Society, 17 Quellen im Literaturverzeichnis, Sprache: Englisch.
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5.99 €*
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